A trained “shopper” will enter a client’s place of business and pose as a potential customer. Following a consumer profile provided by the client, the shopper will engage sales personnel in conversation inquiring about the products or services offered. Customer Service, employee enthusiasm, integrity, professionalism and other aspects for good customer relations will be documented and provided in a written report of the activity.
You can use the information obtained by this program to motivate your sales personnel to perform. You may also wish to reward those who are “caught doing things right.” Reviewing the report the activities observed with your employees can create a lasting impression resulting in improved salesmanship and customer service.